Apple iPod to remain market king

Apple iPod to remain market king

Apple Computer's iPod digital music player is not expected to lose significant market share in the next 12 to 18 months, despite the challenge from Microsoft's upcoming Zune player, a market research firm said Wednesday.
The popular Apple device, which accounts for more than three quarters of portable music players sold, shows no signs of losing momentum, having conditioned users to expect and buy regular upgrades, JupiterResearch said. Strong design and ease of use is also helping to keep sales strong.